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Herzog & Associates | Knoxville, TN | 865-470-4224

Tired of Up and Down Sales Reports?

Do you want predictable, consistent results—every quarter, every month, every day?

Exceed your Expectations

Why People Buy

Monday, February 18, 2019 | 8:30-10:00

A seminar for sales, sales management, & business owners

What really drives sales?
People buy to either gain pleasure…or avoid pain.

Buying is an emotional process. Discover the Sandler 7-step process that teaches the questioning strategies to uncover the prospect’s “real pain” and reason to buy.

Sandler Training Philosophy Becomes Part Of Harvard Curriculum

David Mattson, CEO of Sandler Training, has worked closely with Frank V. Cespedes, faculty chair for the Aligning Strategy and Sales executive program at Harvard Business School (HBS) as well as Mark Roberge, Senior Lecturer in the Entrepreneurial Management Unit at HBS, to incorporate Sandler sales training techniques into the school's curriculum. Cespedes and Roberge teach an MBA course on "Entrepreneurial Sales and Marketing" (ESM), which examines customer acquisition and retention in ventures from seed stage to scaling. A case study incorporating Sandler techniques is now part of that course.

Free E-book

Why Salepeople Fail

Your company survives on its sales numbers. This book is all about making and exceeding sales number and sales forecasts. It’s an eye-opening look at the deficiencies of selling systems and sales management efforts.


Discover why salespeople fail and what keeps otherwise talented, capable people from reaching the top of the selling profession.

Sandler Bookstore

The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.